Our mission is to enable people to experience life outdoors and to equip them with products that perform in both everyday adventure and demanding environments.

We design and deliver functional, durable premium products built to meet the highest standards. That includes sustainability. Not as an afterthought, but as a core principle.

Nature is not adjacent to our business. It is our business.

We intend to operate responsibly and to remain in business for generations to come.

In 2012, we formalized this commitment through The Fenix Way. It defines our culture, guides our decisions, and shapes how we manage our impact on nature, society, and the economy.

At Fenix Outdoor, we believe business should create lasting value — for people, for communities, for natural systems, and for long-term financial performance.

We are guided by The Fenix Way Management Compass®. It shapes how we operate, how we make decisions, and how we measure success.

Nature
We respect, protect, and work to restore the natural world. Our business depends on healthy ecosystems, and we take responsibility for safeguarding them.

Economy
We develop durable, high-quality products and build strong, long-term relationships. Responsible growth enables us to invest in innovation, stewardship, and future generations.

Society
We act with integrity and contribute positively to the communities where we operate. Ethical conduct and responsible governance are fundamental to how we do business.

Wellbeing
We provide safe, fair, and healthy working environments. We respect human rights and ensure our products are safe and reliable for the people who use them.

The Fenix Way Management Compass® is more than a framework. It is a practical tool that keeps us aligned with our purpose and accountable to it.

Fenix Outdoor is a signatory of the United Nations Global Compact. We support its Ten Principles and the UN Sustainable Development Goals (SDGs), and we integrate them into how we operate across our value chain.

Our commitment is practical, not symbolic. We focus on the SDGs where we can make the greatest impact and embed those priorities into product development, sourcing, governance, and partnerships.

We hold ourselves and our business partners to high standards of environmental responsibility, ethical conduct, and human rights. Accountability is essential to progress.

Leave the Basecamp Better Than You Found It

Since adopting The Fenix Way in 2012, we have worked systematically to address environmental, social, and economic challenges within our industry.

We have made meaningful progress. We have also faced setbacks. Sustainability is not a destination; it is ongoing work.

Our goals remain ambitious. Our responsibility remains constant.

We will continue building a business designed to endure for people, for communities, and for the natural world that makes our work possible.

When you join Fenix Outdoor, you become part of a company built around respect for the natural world.

We are committed to creating a responsible and resilient future. That means designing durable products, operating with integrity, and continuously reducing our impact. If sustainability matters to you, your work here will help shape how we move forward.

By equipping people to spend more time outdoors and to do so responsibly, we help foster a culture of stewardship. Together, we work to protect natural spaces and ensure that the experiences we value today remain possible for generations to come.