We are Fenix
Explore our brands, heritage, and global community
From the small town of Örnsköldsvik in Sweden, Fenix Outdoor has grown into a global group of outdoor brands. Yet the core idea remains unchanged: to create functional, durable, and timeless equipment that makes time outdoors more meaningful.
We continue to pursue smart, responsible innovation, developing solutions that enhance every adventure while respecting the natural world that inspires us.
Our group includes both product brands and retail brands, supported by shared corporate functions that help the entire organization thrive. Teams across HR, Finance, Digital Tech, CSR, Legal, and Global Supply Chain work together to strengthen our brands and ensure long-term success.
Explore our common functions and departments to see where your skills might fit within the Fenix journey.
The journey of Fenix Outdoor
Fjällräven
The first seed of what would become the Fenix Outdoor Group was planted in 1960 by Åke Nordin.
Fjällräven (Swedish for "Arctic Fox") honors the small, resilient predator that survives in the harsh conditions of the Scandinavian mountains. From the beginning, the brand has focused on creating timeless, functional, and sustainable outdoor equipment.
Its mission is simple: make nature more accessible to all.
Interested in joining Fjällräven?
Visit their career page.
Naturkompaniet
Naturkompaniet traces its roots back to 1931 and the Swedish scout movement.
Today, it is Sweden’s leading retailer for outdoor life and travel. Its mission is simple: make everyday life an adventure.
Nature is a place to recharge. To explore. To feel free.
Naturkompaniet exists to inspire more people to discover the outdoors, experience extraordinary environments, and create lasting memories.
The company became part of the Fenix Outdoor Group in 2001.
Interested in starting your journey with Naturkompaniet?
Visit their career page.
Tierra
Since 1983, Tierra has engineered technical apparel designed to keep people dry, warm, and comfortable — whatever the conditions.
The mission is clear: create clothing built for the long run. By carefully selecting materials and developing responsible solutions, Tierra designs products that are sustainable for both people and planet.
So we can stay out longer.
And keep going.
Tierra became part of the Fenix Outdoor Group in 2001.
Hanwag
Since 1921, Hanwag has combined traditional craftsmanship with technical expertise, innovation, and durability.
For more than a century, the brand has produced high-quality mountaineering and trekking footwear at its headquarters in Vierkirchen, near Munich. Each model is built on experience and refined through collaboration with professional alpinists, trekkers, and mountain guides.
Hanwag footwear is engineered for performance and perfected down to the smallest detail.
Hanwag became part of the Fenix Outdoor Group in 2004.
Interested in starting your next adventure with Hanwag?
Visit their career page.
Partioaitta
Founded in 1928 by the Finnish scout movement, Partioaitta is Finland’s leading outdoor retail chain.
Born from the merger of several scout association stores, the company has provided high-quality equipment for forests, mountains, and wilderness adventures from the very beginning.
Partioaitta became part of the Fenix Outdoor Group in 2011.
Interested in a career with Partioaitta?
Visit their career page.
Globetrotter
In September 1979, survival experts Klaus Denart and Peter Lechhart opened Northern Germany’s first specialty store for expeditions, safaris, and hiking in Hamburg.
Built on the founders’ hands-on experience, Globetrotter quickly became a leading destination for active outdoor life. The company has continued to grow and now operates more than 10 stores, employing approximately 1,200 people.
Globetrotter became part of Fenix Outdoor in 2015.
Interested in joining Globetrotter?
Visit their career page.
Friluftsland
Friluftsland specializes in equipment and clothing for active outdoor life. The brand carefully selects high-quality products from leading manufacturers around the world.
Every employee brings personal outdoor experience to their role, offering knowledgeable advice and trusted guidance to customers.
Friluftsland became part of Fenix Outdoor in 2017.
Excited to join Friluftsland?
Visit their career page.
Royal Robbins
Royal Robbins creates enduring, classic outdoor clothing for people who live with a love for the natural world.
Designed as modern essentials, the brand makes it easy to “dress once” and move seamlessly through the day. Each piece performs exceptionally well — moving, drying, packing, and wearing with ease.
The aesthetic is refined and nature-inspired. Understated. Classic. Smart.
On the trail. At the office. On a plane. At dinner.
Royal Robbins goes everywhere.
Royal Robbins became part of the Fenix Outdoor Group in 2018.
Ready to take your next career step with Royal Robbins?
Visit their career page.
Devold of Norway
Founded in 1853 on the rugged western coast of Norway, Devold is one of the world’s oldest outdoor apparel brands.
For more than 170 years, Devold has specialized in high-quality wool garments designed to protect people in demanding conditions. From fishermen and workers to polar explorers and modern adventurers, the brand has built its reputation on craftsmanship, innovation, and uncompromising performance.
Wool is nature’s technical fiber. Renewable. Durable. Biodegradable.
Devold combines heritage expertise with responsible production, creating merino-based layers that keep people warm, dry, and comfortable — wherever the journey leads.
Devold became part of the Fenix Outdoor Group in 2025.
About Fenix Outdoor North America
Fenix Outdoor International AG is a global group of premium outdoor brands, listed on Nasdaq OMX Stockholm (Mid Cap). Across our portfolio, we design and deliver clothing and equipment that enable an active life in nature.
Each brand within Fenix Outdoor serves a distinct segment of the outdoor community, while sharing a common commitment to quality, durability, and long-term responsibility. Together, we offer premium products that support every kind of outdoor experience.
We are proud to foster a workplace grounded in respect, fairness, and inclusion. We are committed to building a diverse and welcoming environment where all employees feel safe, valued, and empowered to grow. Equal opportunity is not just a policy; it’s part of how we work.